WHAT ARE THE JUDGES LOOKING FOR?
That the company has had a clearly demonstrable business impact. In particular, the judges will be seeking clear differentiators from other entrants to the Award, evidence of innovation, growth potential and client endorsement, and a strong proposition in response to the challenge ‘why this company this year?’
You are requested to structure your submission in a way that covers the sections below. Each section will be reviewed by the judges during the short-listing phase and the submission will be scored. Please ensure that you observe the strict word count criteria below.
- Overview – a brief description of the company and its history, the roles and responsibilities of the key staff and the vision and mission of the organisation. Explain how and why the company was founded, what is special about it and summarise its achievements to date. Describe how it was funded and any grants awarded. (Maximum 200 words)
- Description of the key challenges, and the approaches adopted – consider the following points within your submission: customer engagement, value proposition, innovation, disruption of the market, quality of products and services, performance outcomes, business impact, and lessons learned along the way. (Maximum 250 words)
- Outcomes – what were your key performance metrics and results, both in terms of the performance of your business, growth potential and, also, in terms of meeting customer expectations? What differentiates you from competitors and why? Where will the enterprise expect to be in three years? (Maximum 250 words)
- Achievement – what do you consider to be your core achievements to date, unique contribution to learning and why do you believe that this is the year that your company deserves the Learning Start-up of the Year Award? (Minimum 200 words; maximum 400 words)